The award season continues, and not just in Hollywood. The United Nations Foundation will be recognized this week as a finalist for two PR News Non-profit PR Awards. The Public Affairs team is a finalist for Association/Nonprofit Team of the Year, and UN Foundation’s Out-of-Home advertisement campaign, in partnership with Posterscope USA, is a finalist in the Marketing Campaign category.
“Every day there are thousands of stories to tell about how people are connecting with the UN. We love telling that story,” said Aaron Sherinian, Vice President of Communications and Public Relations for the UN Foundation. “Using smart, savvy communications that leverage the power of traditional, online, social and mobile media, the team has connected millions of individuals around the world with the campaigns of the Foundation that help the UN take on the world toughest challenges.”
In May 2011, the UN Foundation partnered with Posterscope USA, the world’s leading Out-of-Home communications agency, and 18 of its media partners. The dynamic marketing campaign utilized displays around the country in malls, universities, taxis, rail stations and airports, some of which were coupled with mobile prompts, as well as in high-profile outdoor locations including digital billboards, static wallscapes and Times Square digital spectaculars. Media partners donated prime advertising space around the country providing an estimated one billion impressions in 2011. The marketing effort helped the UN Foundation reach Americans at all points throughout their day with the reminder that everyone has a role to play in solving global problems.
“We are proud to be a partner in the UN Foundation’s mission to both drive advocacy for the UN and action in the fight against the world’s most critical issues. Through the generosity of our media partners, our Hyperspace and strategic planning teams were able to work with the flexibility and dynamic nature of Digital Out-of-Home signage to ensure the multitude of UN Foundation messages were both relevant and engaging to the general public. This nationwide campaign truly showed the power of the UN Foundation’s messaging when positioned in the right places at the right time—enabling them to encourage both empathy and donations to the causes that are greatly impacting today’s societies. ” said Connie Garrido, CEO of Posterscope USA
The advertising campaign capitalized on the UN Foundation’s model of offering diverse calls to action and built support for seven Foundation-run action campaigns and programs – including Girl Up, Nothing But Nets, the Global Alliance for Clean Cookstoves, and the Better World Campaign – as well as for the Foundation at large.
Sherinian said, “By working with Posterscope USA we were able to craft a campaign that gave us the reach to truly engage Americans in important global issues. At the peak of the campaign, traffic to our marquis site increased by 30 percent year-over-year, thanks to the strategic placement of out-of-home advertising.”
The PR News Non-profit award winners will be announced on March 15, 2012 in Washington, DC. Information on the nominations is available at: http://www.prnewsonline.com/awards/nonprofit2012-finalists.html
Tweet this: It’s #awardseason, not just in Hollywood! The @unfoundation is a finalist for 2 @PRnews Nonprofit PR Awards! #prnp
About the UN Foundation
The United Nations Foundation builds public/private partnerships to address the world’s most pressing problems, and broadens support for the United Nations through advocacy and public outreach. Through innovative campaigns and initiatives, the Foundation connects people, ideas, and resources to help the UN solve global problems. The Foundation was created in 1998 as a U.S. public charity by entrepreneur and philanthropist Ted Turner and now is supported by global corporations, foundations, governments, and individuals. For more information, visit www.unfoundation.org.
Posterscope USA, part of the Posterscope Worldwide Network, has recently been named Out-of-Home Media Agency of the Year for the second year in a row by Media Magazine and is the leading Out-of-Home communications agency offering a powerful combination of strategic insight, planning, buying scale and measurement that helps brands extract maximum value from OOH in a world of increasingly connected consumers. For more information about Posterscope USA, visit www.posterscope.com.
Amy DiElsi, Director for UN Foundation Communications
202-419-3230 | email@example.com