#USAforSDGs

 Social Media Toolkit

Since the launch of the Sustainable Development Goals (SDGs) in 2015, U.S. communities have made this global framework a local agenda. The pandemic has shown us that the SDGs are more critical than ever, including in the U.S. Meeting the SDGs requires dedicated action from all sectors, and this is happening across the country. Local governments, businesses, students, and foundations are bringing the SDGs home by implementing the SDGs in their communities.

At the UN Foundation, we’re committed to supporting this cross-sector engagement and furthering this important work by inspiring, activating, and supporting voices across America as we push toward sustainability and equity for all.

We are excited to work on American Leadership on the SDGs, in partnership with the Center for Sustainable Development at the Brookings Institution. We ask leaders and influencers like you to join us by sharing these stories of American innovation and action, and adding your own voice to this important conversation.

How to use this toolkit

Join us on social media using #USAforSDGs and use the provided graphics and social posts to:

  • Amplify. Lift up the work of people across the U.S. who are driving progress on the SDGs in their own communities.
  • Educate. Ensure your network has the tools to use the SDGs as the roadmap to a sustainable and equitable future.
  • Share. Show the work you are doing to drive progress towards the SDGs alongside the collective efforts we showcase, by adding #USAforSDGs to your posts.

 

Key Messages

  • The SDGs provide us with a common language to understand and address our greatest challenges, including the COVID-19 pandemic, climate change, and inequalities.
  • Across America, communities are already taking local action for global solutions. People of all ages, backgrounds, professions, and beliefs are bringing the SDGs home.
  • As we respond to and recover from the pandemic and work to build more inclusive, resilient societies, we must remember that “business as usual” is not our path forward. The SDGs are our roadmap to emerge stronger than before, including in the United States.

featured content

The UN Foundation and the Brookings Center for Sustainable Development have published a research paper on U.S. progress toward achieving the Sustainable Development Goals. We’ve drafted copy to help you spread the word about the report on your social media platforms. Feel free to edit / update in your own voice and style!

Twitter

Post 1

Before the pandemic, the wellbeing of America’s women and youth was already at risk, and progress across the #SDGs was imbalanced.

Action the U.S. takes now is critical, says a new report from @unfoundation and @BrookingsGlobal: https://brook.gs/3tX5xLP #USAforSDGs

Post 2

The U.S. must meet new emissions targets to stop the irreversible impact of #ClimateChange.

See how embracing the #SDGs can help accelerate progress in the latest report from @unfoundation and @BrookingsGlobal: https://brook.gs/3tX5xLP #USAforSDGs

Post 3

How the U.S. responds to challenges like staggering maternal mortality rates will determine the future of its women and children for generations to come.

Learn more in the latest report from @unfoundation and @BrookingsGlobal: https://brook.gs/3tX5xLP #USAforSDGs

Post 4

Even before the pandemic, the U.S. was lagging behind on basic measures of human development.

A new report from @unfoundation and @BrookingsGlobal reveals the country’s gains and gaps towards achieving the #SDGs.

Learn more: https://brook.gs/3tX5xLP #USAforSDGs

Access carousel slides (1-1) here.

Instagram

Post 1

Before the pandemic:
The wellbeing of America’s women and youth was already at risk.
Progress across the #SDGs—on climate action, inequalities, and basic needs—was imbalanced.

What action the U.S. takes now is critical, says a new report from @unfoundation and @brookingsinst. Learn more at the link in our bio. #USAforSDGs

Link: https://brook.gs/3KHYEEU

Post 2

The U.S. must meet new emissions targets to stop the irreversible impact of #ClimateChange.

But how?

  1. More federal leadership to accelerate progress on the local level
  2. A clear roadmap for how we can use the #SDGs to track progress

Check out the new report from @unfoundation and @brookingsinst, “The State of the SDGs in the U.S.,” at the link in our bio. #USAforSDGs

Link: https://brook.gs/3KHYEEU

Post 3

Maternal mortality rates in the U.S. continue to rise—with more mothers dying in childbirth today than they did 20 years ago.

How America responds to these challenges now will determine the future of women and children in the U.S. for generations to come.

Head to the link in our bio to learn more in the new report from @unfoundation and @brookingsinst on the state of the Sustainable Development Goals in the U.S. #USAforSDGs

Link: https://brook.gs/3KHYEEU

Post 4

#COVID19 has impacted nearly every aspect of society. But how was the U.S. tracking toward the #SDGs before the pandemic?

Head to the link in our bio to see where the U.S. was making progress before the pandemic—and how embracing the SDGs can help the country build a better future—in a new report from @unfoundation and @brookingsinst. #USAforSDGs

Link: https://brook.gs/3KHYEEU

Access carousel slides (1-1) here; access story slides (9-16) here.

Post 5

Behind every statistic are the women and children who live the experience.

A commitment to the #SDGs is a commitment to the future wellbeing of women and the next generation of Americans.

See recommendations from @unfoundation and @brookingsinst for how the U.S. can use the SDGs to build a better future at the link in our bio. #USAforSDGs

Link: https://brook.gs/3KHYEEU

Access carousel slides (1-1) here; access story slides (9-16) here.

Post 6

The #SDGs are a common language used around the world to track progress towards a more equal, just, and sustainable world by 2030.

See how the U.S. is doing in a new report from @unfoundation and @brookingsinst at the link in our bio. #USAforSDGs

Link: https://brook.gs/3KHYEEU

Access carousel slides (1-1) here; access story slides (9-16) here.

Post 7

Despite its economic power, the U.S. was lagging behind on basic measures of human development — even before the pandemic.

A new report from @unfoundation and @brookingsinst reveals the country’s gains and gaps towards achieving the #SDGs.

Learn more at the link in our bio. #USAforSDGs

Link: https://brook.gs/3KHYEEU

Access carousel slides (1-1) here.

LinkedIn

Post 1

Before the pandemic:
The wellbeing of America’s women and youth was already at risk.
Progress across the #SDGs—on climate action, inequalities, and basic needs—was imbalanced.

What action the U.S. takes now is critical, says a new report from @United Nations Foundation and @The Brookings Institution: https://brook.gs/3w9weiU #USAforSDGs

Post 2

The U.S. must meet new emissions targets to stop the irreversible impact of climate change—and embracing the Sustainable Development Goals can help accelerate efforts.

Learn more in the new report from @United Nations Foundation and @The Brookings Institution, “State of the SDGs in the U.S.”: https://brook.gs/3w9weiU #USAforSDGs

Post 3

Maternal mortality rates in the U.S. continue to rise—with more mothers dying in childbirth today than they did 20 years ago.

How America responds to these challenges now will determine the future of women and children in the U.S. for generations to come.

Learn more in the latest report from @United Nations Foundation and @The Brookings Institution, “State of the SDGs in the U.S.”: https://brook.gs/3w9weiU #USAforSDGs

Story Library

We’ve drafted copy to help you spread the word about individual stories in the #USAforSDGs content series on your social media platforms. Feel free to edit / update in your own voice and style! If you would like to see content related to last year’s stories, please contact Krista Rasmussen (krasmussen@unfoundation.org).

Bringing the SDGs Home in the United States

Twitter

Tweet #1:

The Sustainable Development Goals are our roadmap for a fairer and more sustainable future.

Across America, communities are taking local action to solve global problems. See how we’re bringing the #SDGs home via @unfoundation: https://bit.ly/3vYyBCA #USAforSDGs

Tweet #2:

Local action drives global solutions: From the #COVID19 response and recovery to #ClimateAction to the push for equality. People across America are getting involved and are bringing the #SDGs home.

Learn more via @unfoundation: https://bit.ly/3vYyBCA #USAforSDGs

Facebook

Facebook Post #1:

Climate change. COVID-19. Income inequality.

We can tackle these pressing issues—and more—through the #SDGs. And communities across the U.S. are already taking action.

Learn how people at every level are working towards a sustainable future via the @United Nations Foundation: https://bit.ly/34LyUVl  #USAforSDGs

Facebook Post #2:

From students to CEOs, city halls to state capitals, people across America are embracing the SDGs as a roadmap to build communities where everyone can thrive.

Want to be part of the #USAforSDGs movement? Learn more with the @United Nations Foundation: https://bit.ly/34LyUVl

LinkedIn

LinkedIn Post #1:

In every part of American life, the Sustainable Development Goals provide a common lens to examine how we can work together to build a fairer, more sustainable future—at home and abroad.

Americans everywhere are solving global challenges by bringing the SDGs home. Learn more with the @United Nations Foundation: https://bit.ly/2T24lYw #USAforSDGs

LinkedIn Post #2:

The Sustainable Development Goals are not just for governments.

Across the country, businesses, universities, foundations, and community groups are integrating sustainable development into their core strategies to build a more inclusive and resilient future.

See how Americans are working locally to solve global challenges: https://bit.ly/2T24lYw #USAforSDGs

Instagram

Instagram Feed Post #1:

We believe in our collective power to build a better world. People across America are doing just that through the #SDGs.

When we all work together to take local action, we can drive global progress.
Join the #USAforSDGs movement with @unfoundation. Click the link in our bio to find out more.

Link: https://bit.ly/2SZWJ9e

Video

Download:
16:9

How Orlando Is Building A Model City Around the SDGs

Twitter

Tweet #1:

What do theme parks, beekeeping, and community gardens have in common?

In Orlando, they’re all part of a plan to advance the #SDGs. Learn more from @unfoundation: https://bit.ly/3NCoagl

#USAforSDGs

Tweet #2:

Millions of people visit Orlando each year.
What if they all left inspired to build a more sustainable world?

@CityBeautiful is working to make that happen, while embracing the Sustainable Development Goals. More from @unfoundation: https://bit.ly/3NCoagl #USAforSDGs

Tweet #3:

From solar energy to urban agriculture, Florida’s tourism capital is putting the #SDGs into action — and reimagining its future.

Learn more about the people behind the progress with @unfoundation: https://bit.ly/3NCoagl #USAforSDGs

Facebook

Facebook Post #1:

When you think of Orlando, you might think of theme parks and sunny weather.

But there’s so much more to the city than just that. From urban agriculture to EV manufacturing, Orlando is emerging as a model city for bringing the Sustainable Development Goals home.

Get an insider’s look at their SDG progress with the @United Nations Foundation: https://bit.ly/3yXGjRK #USAforSDGs

Facebook Post #2:

Millions of people visit Orlando every year. Imagine if they all left feeling inspired to make the world a better place.

That’s Orlando’s goal.

Learn how the city is embracing the Sustainable Development Goals locally to drive change globally via @United Nations Foundation: https://bit.ly/3yXGjRK #USAforSDGs

Facebook Post #3:

Anthony, Raymond, Lisa, Chris, and Caroline are just a few of the Orlandoans working to advance the Sustainable Development Goals in their own backyards.

Read their stories with the @United Nation Foundation: https://bit.ly/3yXGjRK #USAforSDGs

LinkedIn

LinkedIn Post #1:

@Chris Castro sees the Sustainable Development Goals as a blueprint for the city of Orlando to reimagine its future.

That’s why he’s using this global, sustainable, and intersectional approach as head of the Mayor’s Office for Sustainability and Resilience.

Discover how at the @United Nations Foundation blog: https://bit.ly/3MNlcWc #USAforSDGs

LinkedIn Post #2:

Orlando is investing in sustainable infrastructure—from launching a fleet of free electric buses to installing solar panels around the city.

Learn more about how the city is leading the charge and bringing the SDGs home. https://bit.ly/3MNlcWc

#USAforSDGs

LinkedIn Post #3:

“Just like with our ecosystems, we need people within our communities to be diverse — different ages, sexes, experiences, interests, backgrounds, and approaches, all working together.”

From city leaders and business owners to urban farmers and local students, people across Orlando are embracing the #SDGs as a way to build stronger, healthier, and happier communities.

Read their stories with the @United Nations Foundation: https://bit.ly/3MNlcWc

#USAforSDGs

Instagram

Instagram Post #1:

Community gardens 🌱
Electric buses 🚍
Solar power ☀️

There are so many ways to embrace the Sustainable Development Goals.

And @thecitybeautiful is making sure the goals are front and center as they connect communities and reach those furthest behind.

Click the link in our bio to see how Orlando is bringing the SDGs home. #USAforSDGs

[bio link to: https://bit.ly/3LICkej]

Instagram Post #2:

For sustainability to take root, you have to nurture the community in your own backyard.

Head to the link in our bio to see how people like Raymond, Caroline, Anthony, Chris, and Lisa are doing just that by putting the #SDGs into action in the city of Orlando. #USAforSDGs

[bio link to: https://bit.ly/3LICkej]

Organizational Handles

Infinite Zion Farms

15 lightyears

Fleet Farming

Black Bee Honey

Local Action for Global Progress: How Minnesota is Embracing the SDGs

Twitter

Tweet #1:

The #SDGs offer solutions for tackling some of our greatest shared challenges.

That’s why Minnesotans are embracing the Goals, using them as a framework for local programs and statewide initiatives. Learn more from @unfoundation: https://bit.ly/3xWZvNg #USAforSDGs

Tweet #2:

Anisa and Mark are two Minnesotans with very different backgrounds.

But they share a common passion for the #SDGs.

Together, they’re showing that global progress starts at home. Get their firsthand perspectives via @unfoundaton: https://bit.ly/3xWZvNg #USAforSDGs

Tweet #3:

The Sustainable Development Goals are universal and unifying.

It’s even clearer in Minnesota, where immigrants and refugees from all corners of the globe have found a home.

Learn more about the Goals’ impact in the state with @unfoundation: https://bit.ly/3xWZvNg #USAforSDGs

Facebook

Facebook Post #1:

The Sustainable Development Goals offer solutions to our shared challenges.

That’s why Minnesotans are embracing the #SDGs to drive progress — both locally AND globally.

Find out how the state is proving that change starts at home on the @UnitedNationsFoundation’s blog: https://bit.ly/3bk3UlB #USAforSDGs

Facebook Post #2:

Anisa and Mark are two Minnesotans from vastly different backgrounds.

But they have one very important thing in common: a devotion to the Sustainable Development Goals.

Together, they’re harnessing the power of the #SDGs to drive sustainability, equity, and inclusion across Minnesota’s diverse communities.

Get their firsthand perspectives via @UnitedNationsFoundation: https://bit.ly/3bk3UlB #USAforSDGs

Facebook Post #3:

The Sustainable Development Goals are universal and unifying.

And leaders in Minnesota are embracing them to help immigrants and refugees from all corners of the globe find a home in the state.

Learn more with the @UnitedNationsFoundation: https://bit.ly/3bk3UlB #USAforSDGs

LinkedIn

LinkedIn Post #1:

@Anisa Hajimumin and @Mark Ritchie have one very important thing in common: a devotion to the Sustainable Development Goals.

They’re working together to prove that embracing the Goals can drive progress toward sustainability, equity, and inclusion in their home state of Minnesota.

Get their firsthand perspective via the @United Nations Foundation. #USAforSDGs

https://bit.ly/3OseWE5

LinkedIn Post #2:

“The SDGs are global goals, yes. But they are only reached by achieving local goals.”

Leaders in Minnesota are embracing the Sustainable Development Goals to show that progress starts at home.

Learn more on the @United Nations Foundation’s blog. #USAforSDGs

https://bit.ly/3OseWE5

LinkedIn Post #3:

The Sustainable Development Goals offer a path for tackling big challenges — both local and global.

And in Minnesota, they’re helping immigrants and refugees from all corners of the world find a home in the Midwestern state.

Learn more with the @United Nations Foundation. #USAforSDGs

https://bit.ly/3OseWE5

Instagram

Instagram Feed Post #1:

The Sustainable Development Goals offer solutions to the world’s biggest challenges — both local AND global. That means progress on:

Education 📚
Health care 🩺
Housing 🏠
And more

That’s why leaders across Minnesota are embracing the Goals, and they’re showing that global change starts at home. Find out more at the link in our bio.

#USAforSDGs

[bio link to: https://bit.ly/3nlIszw]

Instagram Feed Post #2:

Anisa and Mark are two Minnesotans with one very important thing in common: a devotion to the #SDGs.

Together, they’re harnessing the power of the Global Goals to drive sustainability, equity, and inclusion across communities.

Get their firsthand perspective from the @unfoundation at the link in our bio. #USAforSDGs

[bio link to: https://bit.ly/3nlIszw]

Organizational Handles

Minnesota Department of Employment and Economic Development

Twitter: @mndeed
Facebook: @mndeed
Instagram: @minnesota_deed
LinkedIn: @Minnesota Department of Employment and Economic Development

Global Minnesota

Twitter: @GlobalMinnesota
Facebook: @GlobalMinnesota
LinkedIn: @Global Minnesota

Speaking Truth To Power: How Young People Are Sparking SDG Progress

Twitter

Tweet #1:

.@USYouthObserver Cynthia Yue believes youth action on the Sustainable Development Goals is crucial—because the world’s greatest shared challenges will impact young people the most.

Get her firsthand perspective via @unfoundation: https://bit.ly/3vj8HLa #USAforSDGs

Tweet #2:

The #SDGs can help us tackle shared challenges—from mental health & climate action to social justice & innovation.

Read how @USYouthObserver Cynthia Yue engages with young people to embrace the SDGs on the @unfoundation blog: https://bit.ly/3vj8HLa #USAforSDGs

Tweet #3: 

Young people across the U.S. are learning about the Sustainable Development Goals — with help from @USYouthObserver Cynthia Yue.

See how Cynthia is sharing the promise of the Goals on the @unfoundation blog: https://bit.ly/3vj8HLa #USAforSDGs

Facebook

Facebook Post #1:

Like many places around the country, Washington, D.C. is a tale of two cities: the one we see on postcards and the one where people struggle to get by.

But @USyouthobserver Cynthia Yue thinks there’s much to be learned from this dual reality. And she sees the Sustainable Development Goals as a solution to our shared challenges.

See how Cynthia has been sharing the power of the SDGs on the @UnitedNationsFoundation’s blog: https://bit.ly/3Q2zSCe #USAforSDGs

Facebook Post #2:

@USyouthobserver Cynthia Yue believes youth action on the Sustainable Development Goals is crucial — because the world’s greatest shared challenges will impact young people the most.

Get her firsthand perspective via @UnitedNationsFoundation: https://bit.ly/3Q2zSCe #USAforSDGs

Facebook Post #3:

Young people across the U.S. are learning about the Sustainable Development Goals — with help from @USYouthObserver Cynthia Yue.

See how Cynthia is sharing the promise of the Goals on the @UnitedNationsFoundation’s blog: https://bit.ly/3Q2zSCe #USAforSDGs

LinkedIn

LinkedIn Post #1:

The Sustainable Development Goals can help us tackle shared challenges—from mental health and climate action to social justice and innovation.

Read how Cynthia Yue, the U.S. Youth Observer to the UN, sees America’s youth using the SDGs to reimagine their futures on the @United Nations Foundation blog: https://bit.ly/3vj8hV6 #USAforSDGs

LinkedIn Post #2:

“The SDGs are here for our future. They exist for us.”

Cynthia Yue has dedicated her time as U.S. Youth Observer to the UN to sharing the promise of the Goals with young people around the country.

Find out what she’s learned on the @United Nations Foundation’s blog. #USAforSDGs https://bit.ly/3vj8hV6

LinkedIn Post #3

The world’s greatest challenges will impact young people the most.

See how U.S. Youth Observer to the UN Cynthia Yue has been sharing the power of the SDGs with youth across the country on the @United Nations Foundation blog: https://bit.ly/3vj8hV6 #USAforSDGs

Instagram

Instagram Feed Post #1:

The Sustainable Development Goals offer a blueprint for addressing:

Mental health 🧠
Social justice 💪
Climate action 🌳
And more

And in her time as @usyouthobserver, Cynthia Yue has spread the word about the #SDGs with young people all across the country.

Get her firsthand perspective from the @unfoundation at the link in our bio.

#USAforSDGs

[Link: https://bit.ly/3z59ZKQ]

Instagram Feed Post #2:

Cynthia Yue’s experiences as a first-generation American inspired her to become the @USyouthobserver — and to share her passion for the UN with other young people around the country.

From rural Tennessee to the White House, Cynthia has talked with thousands of youth across the U.S. about harnessing Gen Z’s unprecedented power to do good.

Read her story on the @unfoundation blog at the link in our bio. #USAforSDGs

[Link: https://bit.ly/3z59ZKQ]