The United Nations Foundation ‘S Shot@Life Campaign Wins Pr News Digital Award For Best New Site

The United Nations Foundation was recognized this week as the winner of a PR News Digital PR Award for Best New Site for its Shot@Life campaign website designed by APCO Worldwide. APCO and Shot@Life have been partners on this innovative campaign to deliver global child vaccines since the campaign’s inception in 2011.

“Being named as the best new site by PR News validates the engagement we have seen on shotatlife.org. The website is at the heart of everything the Shot@Life campaign does and it provides our supporters with a place to take action and learn more,” said Devi Thomas, Director of the UN Foundation’s Shot@Life campaign.

“We are thrilled to be recognized for our work with Shot@Life,” said Margery Kraus, APCO founder and CEO. “We work hard to find new and innovative ways to leverage digital platforms to further client objectives, and we’re very proud of our successful efforts to engage real moms and others in the cause of global vaccines through the Shot@Life campaign website.”

The website, www.ShotAtLife.org, serves as the central hub for the campaign’s extensive outreach and online engagement with volunteer “champions” around the country, and makes donating time and money to global childhood vaccines easy and fun. Supporters can also engage in the efforts of the entire Shot@Life community through an active online and offline social network. Shot@Life’s blog reflects the latest updates from Shot@Life partners, including the World Health Organization, UNICEF and GAVI Alliance, as well as contributions of Shot@Life champions who host birthday parties, walks, school lunches, advocacy visits to policymakers, and media outreach to support global childhood immunization.

In addition to being named an award winner for Best New Site, Shot@Life also received a PR News Digital Award Honorable Mention for Best Public Affairs Campaign. More information on the UN Foundation’s campaigns and initiatives is available at: www.unfoundation.org and information about APCO Worldwide can be found at: www.apcoworldwide.com.

For the full list of PR News Digital Awards finalists, go to: http://www.prnewsonline.com/awards/digitalprawards2012-finalists.html

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About the Shot@Life Campaign
Shot@Life educates, connects and empowers Americans to champion vaccines as one of the most cost-effective ways to save the lives of children in developing countries. A national call to action for this global cause, the campaign rallies the American public, members of Congress, and civil society partners around the fact that together, we can save a child’s life every 20 seconds by expanding access to vaccines. By encouraging Americans to learn about, advocate for, and donate vaccines, the United Nations Foundation’s Shot@Life campaign will decrease vaccine-preventable childhood deaths and give children a shot at a healthy life. To learn more, go to ShotAtLife.org.

About United Nations Foundation
The United Nations Foundation builds public-private partnerships to address the world’s most pressing problems, and broadens support for the United Nations through advocacy and public outreach. Through innovative campaigns and initiatives, the Foundation connects people, ideas, and resources to help the UN solve global problems. The Foundation was created in 1998 as a U.S. public charity by entrepreneur and philanthropist Ted Turner and now is supported by global corporations, foundations, governments, and individuals.  For more information, visit www.unfoundation.org.

About APCO Worldwide
Founded in 1984, APCO Worldwide is an award-winning, independently owned global communication, stakeholder-engagement and business-strategy firm with offices in major cities throughout the Americas, Europe, the Middle East, Africa and Asia. APCO clients include corporations and governments; industry associations and nonprofit organizations; and six of the top 10 companies on the Fortune 500. The firm is a majority women-owned business.

Media Contacts
Tina Musoke, Senior Communications Officer, Shot@Life Campaign
202-496-6386 | tmusoke@unfoundation.org

Elizabeth Wolf, Associate Director, APCO Worldwide Corporate Media Relations
646-218-8750 | ewolf@apcoworldwide.com