Crafting a Global Narrative: How Droga5 and PVBLIC ONE Told the United Nations Foundation’s Story

Storytelling is an art, and its impact hinges on three critical components: the message, the presentation, and the distribution. This panel provided an exclusive behind-the-scenes look at how Droga5 and Pvblic ONE collaborated to bring the United Nations Foundation’s narrative, Once Upon a Future, to life.

At the heart of this story lies a powerful, thought-provoking question: What if we got it right? The panel explored how this message was crafted, how it was visually and emotionally presented, and the strategies used to distribute it on a global scale.

The panel also explored the vital importance of aligning the right creative with the right audience, and the critical role authenticity plays in reaching and resonating with that audience to ensure the story’s true impact.