UN Foundation and 4INFO Launch Mobile Action Campaign

Mobile Empowers Users To Help Create Global Change

Washington, D.C.

August 31, 2011


Megan Rabbitt

The United Nations Foundation today announced the launch of a new mobile campaign, the first of its kind for the organization. Made possible by a partnership with 4INFO, one of the country’s largest mobile advertising companies, this campaign allows users to sign up to receive text alerts directly on their mobile phones, giving them opportunities to take action to help the United Nations tackle our greatest challenges.

The SMS campaign is the first leg of a larger mobile media campaign, designed by 4INFO to boost mobile interaction and user engagement. With the help of its partners, friends, and the expertise of its Global Entrepreneurs Council, the UN Foundation is making mobile outreach and digital engagement a focus of its efforts in 2011.

“If we’re going to be serious about taking philanthropy, advocacy and public engagement to the next level, we’ve got to be serious about leveraging the power of mobile technology,” said Kathy Calvin, CEO of the UN Foundation. “This sector is changing fast, and we need to be at the forefront of it. We’re all learning together about how to connect with engaged global citizens using new and innovative media.”

By texting “UNF” to 80676, subscribers will learn about simple ways they can get involved with the life-saving work of the United Nations. (Message and data rates apply. Text STOP to 80676 to cancel alerts or text HELP for help.) Through their mobile phones, users will be able to take action to empower women, confront climate change, combat malaria, fight extreme poverty, improve global access to children’s vaccines, ensure gender equality, support the UN’s work to fight famine in the Horn of Africa, promote clean energy, and more.

Zaw Thet, CEO and Founder of 4INFO and a member of the UN Foundation’s Global Entrepreneurs Council, commented on this unique partnership, “4INFO has seen what mobile marketing can achieve for brands and agencies, and we can’t wait to see what we can accomplish for promoting the humanitarian work of the United Nations. This campaign is an innovative communications program that is utilizing the powerful medium of mobile to help individuals get involved with the UN Foundation on a personal level. It has always been a goal of ours at 4INFO to use our technology to give back to the world in a significant way – I am honored that we are fulfilling that goal with a foundation I respect and admire.”

Aaron Sherinian, Vice President for Communications and Public Relations at the UN Foundation, said, “This SMS Campaign makes it easy for our supporters to take action and to learn more about the world and help the UN solve global problems. Mobile allows us to instantly engage with more people, promoting the life-saving work of the United Nations, and we’re grateful to 4INFO for helping us make this campaign possible.”


About the UN Foundation
The United Nations Foundation, a public charity, was created in 1998 with entrepreneur and philanthropist Ted Turner’s historic $1 billion gift to support UN causes and activities. The UN Foundation builds and implements public/private partnerships to address the world’s most pressing problems, and works to broaden support for the UN through advocacy and public outreach. Through campaigns and partnerships, the organization connects people, ideas, and resources to help the UN solve global problems. The campaigns reduce child mortality, empower women and girls, create a new energy future, secure peace and human rights, and promote technology innovation to improve health outcomes. These solutions are helping the UN advance the eight global targets known as the Millennium Development Goals (MDGs). For more information, visit unfoundation.org.

About 4INFO
4INFO is a mobile advertising company that provides innovative data-driven mobile technology solutions. AdHaven™ is the company’s flagship mobile ad management and ad serving platform, empowering publishers and app developers to manage any type of mobile inventory, sell targeted audiences with greater precision and ROI, and optimize revenue. The AdHaven™ Audience Network provides advertisers with one stop shopping for every mobile ad channel, delivering niche audiences at a scale for the world’s top agencies and brands. 4INFO also offers a SMS publishing platform and related consumer services. 4INFO is headquartered in San Mateo, CA with offices in Boston, Los Angeles and New York. Learn more at: http://www.4info.com