Haiti Earthquake Relief is “Powered By Service” through Usher’s New Look and the United Nations Foundation

Usher Raymond IV Mobilizes Youth Around The World To Raise Money For UN Relief Efforts

New York

January 18, 2010


Megan Rabbitt

In a global, grassroots initiative, music legend and humanitarian Usher Raymond IV is announcing a partnership with the United Nations Foundation to help the victims of the Haiti earthquake. Through Usher’s non-profit, Usher’s New Look, Usher is challenging young people worldwide to raise $5 to help the United Nations’ emergency response in Haiti.

Usher’s New Look and the UN Foundation teamed up because they know youth have the power to make a difference and can help the United Nations help Haiti.

“If only 1% of the world’s youth population raised $5 each, we could raise $150 million to support the UN’s relief efforts,” said Usher.
“The United Nations plays a key role in humanitarian response and coordination,” said Ted Turner, UN Foundation founder and chairman. “The coming days are critical to saving lives. Contributions big or small can have a huge impact.”

Youth can raise funds and awareness through the ‘Powered By Service’ initiative, launched by Usher’s New Look. Young people can use their talents and creativity to raise dollars and cents from their peers and others to support emergency relief efforts in Haiti such as critical medical care.

Initial news reports indicate that one of Haiti’s biggest needs both now and in the long term is medical aid and support. Disaster relief that is ‘Powered By Service’ can unite young people around the world in a joint effort to assist their peers and families who need help. Usher’s charity, Usher’s New Look is partnering with global youth and international service organizations to give young people the opportunity to help Haiti.

“Disaster relief is an effort that can be ‘Powered By Service’ and young people can be key players in the effort,” continued Usher. “I’m challenging youth around the world to prove they have the power to have an impact on a humanitarian crisis.  I know that young people have the talent, creativity and energy to assist in supporting Haiti’s needs.”

Once youth raise dollars they can send donations of $5 or more directly to the UN Foundation for the United Nations Central Emergency Response Fund (CERF) through its website, or by check. Youth can also text CERF to 90999 to donate $5, up to five times. The Usher’s New Look website, www.ushersnewlook.org, is also linking directly to the CERF donation page.

Young people can log on to twitter and Facebook and share their fundraising activities and successes with pictures, videos and statements. The ‘Powered By Service’ twitter page will be used to recognize and track efforts. For each dollar raised, youth are being encouraged to tweet their efforts @powerbyservice to demonstrate their commitment.

Usher’s New Look Foundation and the United Nations Foundation previously partnered through the United Nations Foundation’s Nothing But Nets campaign for malaria awareness.

For information on fundraising for Haiti, please log in to ushersnewlook.org or poweredbyservice.org. To view photos and video from UN Foundation staff in Haiti, visit www.unfoundaiton.org/haiti.

Media Contacts:
United Nations Foundation- Amy DiElsi, adielsi@unfoundation.org; 202-419-3230
Usher’s New Look- Tanya Hayre, thayre@mww.com

About Usher’s New Look Foundation
Founded in 1999, Usher’s New Look (UNL) empowers youth from under-served communities to use their unique talents to become corporate and community leaders. UNL hopes to make service more diverse, relevant and accessible to all young people. As a result, young people can find their power in their ability to create change in their lives, their communities and the world. Click herefor more information about Usher’s New Look.

About the United Nations Foundation
The United Nations Foundation, a public charity, was created in 1998 with entrepreneur and philanthropist Ted Turner’s historic $1 billion gift to support UN causes and activities.  We build and implement public/private partnerships to address the world’s most pressing problems, and work to broaden support for the UN through advocacy and public outreach.  Through our campaigns and partnerships, we connect people, ideas, and resources to help the UN solve global problems.  The campaigns we conduct reduce child mortality, empower women and girls, create a new energy future, secure peace and human rights, and promote technology innovation to improve health outcomes.  For more information, visit www.unfoundation.org.