On Friday, September 30, 2005, from 10:00 a.m. to 8:00 p.m., Easel Hair Studio will host a Cut-A-Thon to benefit the Global Coalition on Women and AIDS and its global efforts to empower women to protect themselves from HIV. Easel Hair Studio is located at 1616 Wisconsin Avenue, NW Washington, DC, 20007. Walk-ins are welcome.
“I learned there’s tremendous potential for the salon industry and individual salon owners to make a difference in the lives of women and girls worldwide,” said Easel Hair Studio manager Shawn Leonard. “Last month, I co-sponsored a Fashion Show to raise money and awareness for the cause and I wanted to continue to build support through the Cut-A-Thon. These are just examples of types of events that we can organize to make a difference.”
On August 10, 2005, Easel Hair Studio and local nightclub Five hosted a Fashion show where models walked down the runway in clothes from Betsey Johnson and Urban Chic before a crowd of nearly 250 people. This low-dollar, high-turnout event raised over $2,000 for the Global Coalition on Women and AIDS.
Worldwide, almost 20 million women and girls are living with HIV, and infection rates among women are rising in every region of the world – including the U.S. – with the fastest increases occurring in Eastern Europe, Asia, and Latin America. In sub-Saharan Africa, women and girls already make up nearly 60% of people living with HIV, and three out of four young people newly infected with HIV are girls and young women. In the U.S., AIDS is the leading cause of death for African-American women ages 25-34, and AIDS rates among Hispanic women are rapidly on the rise. In the nation’s capital, 1 in 20 people are HIV positive.
As part of its ongoing efforts to further engage the private sector in the global fight against AIDS, the Global Coalition is actively reaching out to the salon industry. Given its global reach, marketing expertise, and direct access to a largely female client base, the salon industry is uniquely positioned to help raise awareness and funding for women and AIDS issues through a variety of ways including: incorporating women and AIDS messages into their advertising campaigns, holding fundraising events such as cut-a-thons and hair shows, and sharing HIV prevention information with their clients. By engaging in the issue, the salon industry is able to give back to its female client base.
“We are proud to be a part of this innovative effort to engage the salon industry in the global AIDS fight,” said David Haroz, of The Joint United Nations Programme on HIV/AIDS (UNAIDS) which spearheads the Global Coalition. “The private sector, and in particular companies who target their products to women and girls, have a critical role to play in raising awareness and supporting programs that empower women to stay safe from HIV worldwide.”
To learn more and to get involved, visit http://womenandaids.unaids.org.
The Global Coalition on Women and AIDS is a worldwide alliance of decision makers, United Nations organizations, community leaders, program implementers, advocates, and networks of women living with HIV, which works at global, regional, and national levels to highlight the impact of AIDS on women and girls and the empowering solutions that enable women to protect themselves from HIV.